How to Promote Your Products With Demonstration Videos

Entrepreneurs can always benefit from new ways to promote their products or services. You have many options at your disposal. You could start an email marketing campaign. You could write blog posts. You could spend money on advertising.

Another option is to create demonstration videos. These videos are intended to showcase the main features of your product or service. They can be used for anything that you’re selling. This includes everything from computer software to healthcare products.

If you’re looking for ways to build a larger customer base and promote your products, then learn how to create your own demonstration videos.

Choose a Method for Recording Video

The very first thing you must do before creating a demonstration video is to decide on a method for recording video. Your demonstration video needs to show your product or service being used.

For a physical product or service, you’ll want to film your video. You can use an HD video camera, which is available at fairly affordable prices. For computer software or a mobile app, you can use screen capture software to record video of your software in use.

Your audio will be recorded separately. This lets you focus on the features of your product or service, without trying to get your dialog correct in every take.

Outline the Main Features of Your Product or Service

Next, create an outline of the main features of your product or service. What do you want to showcase in your video? After creating your list, rank the importance of these features. Later on, you may need to cut one of these features from your video.

Create a Rough Draft of Your Script

After creating your list of features, create a rough draft of your script. Start by introducing yourself or your business. Explain what viewers are about to see. Then, highlight the key points of each feature that you’re going to showcase.

Film Your Initial Video Footage

Using your script as a general outline, film your initial video footage. Either use screen capture software or a real camera to record your product being used. You don’t need one continuous shot. Focus on one or two video clips per feature.

After recording your video, compile it using video editing software. Computers often have at least one free video editing program. But, you can find plenty of other options online, such as Camtasia Studio.

Record Your Audio for the Demo

You’ll also need audio. After compiling your video, let it play in the background while you record your audio. You can divide your lines into separate sections, as you did with your video footage.

Add your audio clips to your video footage. This will take some practice. You may have to spend some time adjusting the placement of the audio and your video clips until it all comes together. Don’t worry if it’s not perfect.

Tweak and Edit Your Video Until You’re Satisfied

After recording your video, compiling it into one video, and adding your audio, start tweaking your video. Take as much time as you want to edit the video. Sometimes, it’s hard to picture how it’ll all come together until you begin editing in your video editing software.

Get started with your first demo video. Highlight the main features of your product. If you need a few examples, simply perform a search online for “product demonstration video”. Once your video is completed, you can post your video to YouTube, share it on social media, and use it in your marketing materials.

In addition to demo videos, there are many solutions for building a large customer base.

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Facts About Online Shopping

Wireless technology had absolutely changed the way we live. Tasks that were physically challenging on time and activity are now just a click away and that too with no compromise in quality.

The medium:

The internet technology was initially implemented to facilitate quick admission to advice and user connectivity. However, now this technology serves for sales! The internet has redefined sales. Goods from all over the world can be accessed and delivered to your home. The web is no longer a place for advice sharing; today committed users actualize web pages and extend connectivity world wide. Users of the technology now read, write, school, buy and do business via the internet. Internet is additionally referred to as online arcade or web shopping.

The ambit of internet shopping:

The internet enables you to log on and shop from your home. You get to analyze the products off the racks, analyze the prices. Online shopping enables you to apprehend reviews on the goods from different users who will give you a detail report on the goods which in turn will be helpful in taking a decision. If you’re the one who does not like trying out different clothes before buying then online shopping is the best place for you. The online shopping allows you to select from the list of apparels, with no worry about the size and color. The most interesting part of online shopping is its 24×7!! So no more waiting for your favorite shop to open you can just shop at any time anywhere.

The method:

You can shop for anything on the internet; books, apparel, CDs and electronics, tickets. The sale of clothing, shoes and jewelery takes the big part in online shopping. Online shopping gives the opportunity for the smaller retailers to display their products worldwide, which without internet it was impossible. Even the big brands are catching up the online shopping and giving out the their customers with best deals on all the products. You just have to log onto the website browse through different categories select the product you want to buy. You will get the pictures of the product from different angles and it will also display price.

After doing all the research you just drag and drop to the shopping cart. Once you decide on the payment method, you may pay through PayPal or credit cards. The security is maintained in this shopping websites as it involves money. After the payment you just got to wait for the shipment to arrive on your doorstep.

Advantages of online shopping:

One of the main advantage of online shopping is the ‘return-facility’. With this facility if the customers is not satisfied with the goods he can just send it back and get the money back. Online shopping is 24×7 which makes the internet shopping even more useful to the customers. Now more getting tensed about the groceries shopping, you can just shop all your groceries on your office computer or at the comfort of your home at anytime because its 24×7. You can shop at all leading stores, shop at all leading brands. Now no more running from store to store.

The disadvantages of internet shopping:

Online shopping takes out the physical presence of the customer when buying goods. The checking out the quality of the goods before buying products is missing.The fun of going out shopping, going out for dinner after shopping is all gone in online shopping. Its an individual choice some people may like the convenience of buying goods and home or some may like to go out buy stuffs and have fun. Happy shopping!!!

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Is Working From Home The Right Thing For You?

Here are some questions you need to ask yourself before starting your work at home endeavor:Can you commit to the company’s goals?Let’s say you work for a real estate firm and they have a construction deadline to meet or it will throw the entire project behind schedule. You have a task to get out the door in 1 week but you decide to do other things in anticipation that you can get it done at the last minute without impacting the project. If you think like this, you won’t last long being an at home employee.Can you manage your time efficiently?Some people dilly dally at points when they should be working. This is why being in a structure environment is better for most people. They are less likely to waste time if they are around other people.Can you lead? To work from home you have to be able to take charge of things and situations. Many employees do not have the wherewithal to tell people what to do and when to do it. Being at home, you may have to take the lead on many things.Do you like change?This is the biggest one of them all. Many employees, depending on age, are set in there ways of how the do a job. If you are going to work from home then you will have to learn to adapt to new things. More than likely, you would have to adapt more, technologically.Are you a good communicator?Just like in any relationship, communication is key. To be a good employee that is able to work from home, then you have to be able to communicate effectively. And this means being very clear. Many jobs are not that difficult where you have to ask clarifying questions but you want to be clear on what it is the goal is and you and the employer work towards that goal.In the end, I’m sure you want something simple that you can paid what you are worth. Most people they except their salaries and let the employer dictate to them what they will make. Even though that is comfortable, many employees would like to get paid more if they work harder for that day. There are many companies out there that utilize a CPA (Cost Per Action) pay grid. This means if you get people to take some sort of action, i.e. putting their name and email in the box provided, then you get paid.

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